![]() ![]() The 26-year-old who grew up on the Upper East Side and now resides in Greenwich Village possibly inspired the unofficial slogan and rallying cry for the 2021-22 Knicks-who are looking to make repeat playoff appearances for the first time in seven seasons. “All my boys call me Bing Bong Guy now,” he says. He’s the guy 22 seconds into the video-that perfectly encapsulated the energy and enthusiasm of the new Knicks season that tipped last Wednesday-who randomly says “bing bong.” It’s a phrase, an utterance, a whatever you want to call it, that’s quickly taken off amongst a subset of young, plugged-in Knicks fans who are just as hyped about the return of basketball as Bloom, a New Yorker through and through. And five days after Sidetalk, the verified Twitter account run by a pair of NYU students, posted a video of Knicks fans going berserk outside Madison Square Garden following the season-opening win against the Celtics, Jordie Bloom’s life hasn’t been the same. Of all the things to pull out of a wacky, raucous, absolutely hilarious viral video that’s been viewed more than 5.1 million times, a one-second clip of some random Knicks fan uttering two seemingly anodyne words isn’t what you’d guess would take on a life of its own.īut social media works in mysterious ways. ![]()
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